The New Year is a time to look ahead…for dietary recommendations for Americans and what will be trending in food and physical activity. Yet there is some news from last year that will persist into 2026 such as state SNAP waivers, the cost of food and GLP-1s.

What’s Trending

More states get SNAP waivers and USDA has retailer rules for them. It appears some restaurant items are getting pricier than other items. Grocery affordability is still an issue and some food companies plan to cut prices. And longevity enters the eating out scene.


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Snapshots…

More states get SNAP waivers, allowing them to restrict certain items and the USDA outlines retailer compliance for state SNAP waivers.

GLP-1s

If you are on weight loss drugs chances are you are buying different food and spending less. There are many ways food companies are being affected by these behaviors.

Protein food options

Read about the demographics driving the protein-fortified trend. As protein is often mentioned on 2026 trends, here are some items debuting in 2026 as well as 2025 options already on the shelves.

Protein-fortified food demand and demographicsDr. Marion Nestle: what drives the focus on protein?Target to offer more wellness items including protein foodsProtein shots
Protein Pop-TartsChipotle high protein menuClear Protein Water availableIdahoan +Protein mashed potatoes
Portable chicken cups offer 30 g of proteinYasso high protein frozen yogurtPepsiCo’s drinksBarebells milk drink w/protein

2026 food and physical activity trends

Read more from each group of experts about the trends they predict will drive 2026.

EatingWellWhole FoodsMyFitnessPalUS News & World
Grocery trendsMashedTaste of HomeBBC
Chartswell K12 Gen alphaACSM

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